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From its early inception as "Retro Espresso",  Joel worked closely with his team and the cafe owners to design the branding collateral and the interiors for what evolved into "koffi".

Koffi quickly became a Palm Springs landmark with two locations in Palm Springs.  The N. Palm Canyon location was conceived as the quintessential Palm Springs Modern experience with elements such as mini-sputnik lamps, exposed plywood edge laminate table tops, stacked stone walls, concrete floors and redwood ceilings selected as a nod to the iconic Kaufmann house designed by Richard Neutra. The S. Palm Canyon location was a modern day interpretation of Palm Springs modern with classic styling to accentuate the soaring space with butterfly roof.  

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